Acast has announced the acquisition of Pippa, a technology company offering hosting, analytics, and monetisation for podcasters.
This is the first acquisition for Acast and will significantly expand its offering for a wider range of podcasters
With this acquisition, Acast cements its position as as one of the leading podcast company globally, offering a marketplace for advertisers, cutting edge technology for creators of any size, and discovery tools for listeners.
Until now, Acast’s tools have been available only to podcasts with an established number of listeners.
Now, Pippa will bring Acast a consumer-facing offering that will enable any podcaster to sign up to host their show just one click, whilst also having the ability to make money from their podcast from day one through Acast’s sophisticated monetisation tools.
Together, Pippa and Acast represent a comprehensive solution for all podcasters, whatever their size.
When Acast was founded in 2014, the company pioneered dynamic ad insertion for podcasting, bringing scalable monetisation to the forefront for podcasters.
Pippa’s simple, sleek, easy to use platform complements Acast’s depth of revenue solutions and pushes podcast creation and distribution to the next level.
Pippa was part of the first Techstars music program in 2017 and is the first company from that program to be acquired.
Acast CEO, Ross Adams (featured image) said: “This acquisition meaningfully accelerates our growth and will move Acast forward in our mission to empower podcasters of every size and help them connect with audiences around the world.
“We were extremely impressed by what the Pippa team have built and we’re excited to pour fuel on the flames now that Pippa is part of the Acast team.”
Combined with Pippa, Acast will now have more than 7,000 shows covering the full range of podcasters from the world’s most premium publishers such as BBC, Financial Times, Economist, and Vogue as well as what will be tomorrow’s big hits.
Acast’s chief business officer, Leandro Saucedo said: “Acquiring Pippa is a natural step for us as the leading podcasting company in the world.
“Acast has been an essential part of professionalising the industry and implementing modern and digital metrics to the podcast ecosystem.
“We look forward to working with the Pippa team to continue to propel the industry forward.”
Acast has presence around the world including in the US, Canada, UK, Ireland, Sweden, Norway, Australia, New Zealand, and most recently France.
Pippa’s CEO and co-founder, Simon Marcus said: “We’re incredibly proud of what we’ve built at Pippa—a product that podcasters genuinely love.
“We’ve long admired Acast as the premier podcast company in the world, so we’re confident that our forces combined will accelerate Acast’s success in serving and spurring the growth of podcasters, advertisers, and listeners worldwide.”