The Oregon Health Authority is quickly re-examining its media strategy after two officials attended a press conference to announce COVID-19 deaths dressed as a clown and a cuddly animal.
Bizarrely, Doctor Claire Poche, a senior health adviser for the Oregon Health Authority on the US north-west coast, donned a white and red clown makeup and a red tie with a polka dot shirt to announce the deaths.
“As of today, there have been 38,160 cases of COVID-19 in Oregon, with 390 new cases being reported today,” she said before adding: “Sadly, we are also reporting three deaths today, bringing the statewide total for COVID-19-related deaths to 608.”
Apparently, Doctor Poche’s get-up was related to another discussion about how Oregon locals could celebrate Halloween safely given the pandemic.
Things then went from worse to pantomime when Doctor Poche was joined by senior adviser Shimi Sharief who joined the press announcement dressed in a cuddly animal onesie from the Japanese animated film My Neighbor Totoro.
Oregonian journalist Samantha Swindler was first to call out the insensitive blunder, describing the costume choices as an “absolute nightmare”.
“I’m sorry but who at the Oregon Health Authority thought this was a good idea?” she tweeted.
Swindler added: “I get they were going for a ‘fun’ Halloween COVID update and they have a very hard job but this … this does not work.
“One of the great things about this video (and there are many great things) is they never acknowledge or address the med-blog.com. The clown is just THERE and she dives right into the numbers. AMAZING STUFF,” Swindler penned.
Others tweeted: “Oregon. Literally run by clowns.” While another added: “Federal CVOID response: metaphorical clown show. Oregon CVOID response: literal clown show.”
Check it out below:
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]