An ABC radio presenter has been reduced to tears on-air after receiving an abusive text message from a listener.
Ali Clarke (pictured above), who co-hosts the breakfast slot on ABC Adelaide, broke down during yesterday’s broadcast over some criticism sent in about her interview with a woman who rescued a joey.
“We don’t always get things right here, but we do always try our best. We sit here with a text line in front of us, and it just adds up,” she told listeners.
“Sometimes we do interviews and it’s handed to us last minute. We’re trying our very best.
“And when someone texts in ‘that was a pitiful interview and what you just said was awful’, [that] I’ve embarrassed the interviewee, [that] I’ve provided excruciating listening for the Adelaide audience, and maybe this is too, but it adds up.
“And sorry this has come out of left-field, and it’s fine – normally I’d be able to deal with it. Maybe I’m just having a bad day. That’s what people always say about this stuff – you’ve got to be tough and that – but sometimes you’re just not tough enough.”
Clarke urged people to be conscious of the damage negative comments can do.
“I know that I probably shouldn’t even be saying this, but every single announcer sits here and they see what you’re saying, and you have a right to say it – don’t get me wrong – but maybe just before you send in texts like that, you understand that it’s hard doing live radio,” she said.
You can listen to Clarke’s soundbite in full here.
Co-host David Bevan defended Clarke’s reaction, saying that while they try to be tough against negative commentary from listeners, “sometimes it does get through and it’s really, really hurtful”.
In an email to staff, ABC managing director Michelle Guthrie acknowledged that while feedback from the public was part and parcel of working for a media company, “sometimes you need to draw the line”.
“Particularly in relation to anonymous online attacks or trolling which, unfortunately, are an increasingly common dark facet of online exchanges,” she wrote.
“Personal abuse, threats and harassment, are not acceptable. Under any circumstances.”
Guthie said in the email that the ABC was assisting Clarke following the incident and asked staff for suggestions on handling trolls.
“We are also looking internally and externally at additional measures to protect our people. This includes peer support and safe engagement with our audiences,” Guthrie wrote.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]