The ABC has shared a new brand campaign for streaming platform iview.
The campaign, called “don’t be surprised if you’re surprised”, features three puppet pals: Arj, Linh, and Gloria. They were design in-house and created by Kay Yasugi of Digital Seagull, an expert in both puppetry and digital media.
In a press release, Diana Costantini, Head of Creative at ABC MADE said, “the VOD space is heavily populated with a lot of fantastic creative work in market. Our aim was to craft a campaign that stood out from the crowd, piquing the interest, and enticing audiences to jump on to ABC iview to experience the vast range of content we have on offer. ”
“Of course, if you’re going to run a campaign line around ‘surprise’ you also want the campaign itself to be surprising. We think Linh, Arj and Gloria deliver that in spades.”
The campaign is also narrated by beloved (and fantastically mustachioed) comedian Sam Simmons.
“Our puppets don’t speak so the narrator was always an important consideration when crafting the work,” said Costantini.
“Rather than engaging a standard voice-over person, we auditioned actors and comedians. Sam’s silliness and off script commentary won us over. He’s true-blue original and we’re stoked he could bring so much to this project.”
