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Reading: ABC iView Unveils Brand Campaign Led By Puppet Pals
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B&T > Campaigns > ABC iView Unveils Brand Campaign Led By Puppet Pals
CampaignsMarketing

ABC iView Unveils Brand Campaign Led By Puppet Pals

Staff Writers
Published on: 10th May 2021 at 10:47 AM
Staff Writers
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The ABC has shared a new brand campaign for streaming platform iview.

The campaign, called “don’t be surprised if you’re surprised”, features three puppet pals: Arj, Linh, and Gloria. They were design in-house and created by Kay Yasugi of Digital Seagull, an expert in both puppetry and digital media.

In a press release, Diana Costantini, Head of Creative at ABC MADE said, “the VOD space is heavily populated with a lot of fantastic creative work in market.  Our aim was to craft a campaign that stood out from the crowd, piquing the interest, and enticing audiences to jump on to ABC iview to experience the vast range of content we have on offer. ”

“Of course, if you’re going to run a campaign line around ‘surprise’ you also want the campaign itself to be surprising.  We think Linh, Arj and Gloria deliver that in spades.”

The campaign is also narrated by beloved (and fantastically mustachioed) comedian Sam Simmons.

“Our puppets don’t speak so the narrator was always an important consideration when crafting the work,” said Costantini.

“Rather than engaging a standard voice-over person, we auditioned actors and comedians. Sam’s silliness and off script commentary won us over.  He’s true-blue original and we’re stoked he could bring so much to this project.”

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TAGGED: ABC, abc iview
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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