B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Channel 10
  • Spotlight on Sponsors
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ABC Finally Apologises Over Tom Ballard’s “Cu*t” Skit
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > ABC Finally Apologises Over Tom Ballard’s “Cu*t” Skit
Media

ABC Finally Apologises Over Tom Ballard’s “Cu*t” Skit

Staff Writers
Published on: 23rd March 2018 at 10:09 AM
Staff Writers
Share
2 Min Read
SHARE

[Warning: this article includes strong language that some readers may find offensive] The ABC has apologised to Australian Conservatives candidate Kevin Bailey after he was called a “cunt” during a comedy skit on Tonightly with Tom Ballard last weekend.

You can read B&T’s initial reporting of the story here.

According to reports on Fairfax Media, the ABC’s head of entertainment, David Anderson, phoned Bailey personally to apologise. However, the public broadcaster has said the skit itself did not breach any of the ABC’s guidelines.

Both the communications minister Mitch Fifield and Australian Conservatives leader Cory Bernardi slammed the skit as insensitive and offensive.

Bernardi saying: “Mr Bailey is an upstanding member of society, a former SAS soldier, a diplomat, a successful businessman and a noted philanthropist. This attack goes far beyond satire, is completely unacceptable and warrants not only an apology from (comics) Mr Ballard and Mr Larsen but also from the ABC for allowing it to go to air.”

You can check out the skit for yourself below:

An ABC spokesperson has said the segment was internally reviewed and met due processes.

The spokesperson said in a statement: “The material was reviewed by the program teams prior to broadcast and posting, ensuring both complied with the ABC’s editorial standards on harm and offences and also the appropriate classification standards.

“In addition to these responses, director of entertainment, David Anderson, has contacted Mr Kevin Bailey, explained the context and apologised for any personal offence caused by the sketch. Any formal complaints about breaches of editorial policy or classification standards will be investigated through the normal processes.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ABC, Mitch Fifeld, Tonightly With Tom Ballard
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?