AAMI Introduces Australia’s Newest Ad Icon ‘Keith’ In Tokyo 2020 Broadcast Sponsorship Campaign Via Ogilvy Melbourne & Seven Network
AAMI’s latest brand campaign highlights that even small incidents can blow out to Olympic scale proportions, especially if you’re not confident in your level of insurance cover.
Rapthi Thanapalasingam, head of mass brands & sponsorships at Suncorp Group said, “as the Seven Network broadcast partner of the Olympic Games Tokyo 2020 coverage, we want to remind Australians watching at home that not all the action happens at the stadium. But when accidents do happen, AAMI has the right level of cover to help you recover.”
Mim Haysom, CMO/EGM brand and marketing at Suncorp Group, added: “AAMI has a wide variety of products, innovations and market-leading services to help Australians recover from all types of everyday arena moments. We’re thrilled to be a broadcast sponsor of Seven Network’s Tokyo 2020 coverage to further strengthen our ‘AAMI Does’ platform.”
The campaign launches as AAMI continues to lead the Australian Insurance sector as the most considered brand nationally, now 10 percentage points higher than any other insurer, with almost half of all Australians considering the brand for their insurance.
David Ponce de Leon, Ogilvy executive creative director, added: “We had a ball rolling ‘Keith’ out to perform at the highest level of competition and to take on our competitors with AAMI’s superior cover. With each ‘AAMI Does’ campaign we continue to remind Australians at home that AAMI do when others don’t. Light that ceremonial sausage, Keith!”
The campaign rolls out across OOH, social, radio and digital effective immediately.
CREDITS:
Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Marketing:
Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships – Brand & Marketing
Toby Gill: AAMI Marketing Manager
Sally Frank: AAMI Marketing Specialist
Olivia Rourke: AAMI Marketing Lead
Heidi Storey: Manager, Social & Content Marketing
Angie Moore: Group Content Lead
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Director: Lenna Boland
Creative Director: Ryan Clayton
Head of Strategy: Virginia Pracht
Senior Producer: Mel Herbert Group Account Director: Angus Pearce
Senior Account Director: Jess McColl
Senior Account Director: Steph Nikolovski
Senior Account Director: Benedict Smith
Account Manager: Oliver Corcoran
Art Director: Alayna Kunitake
Copywriter: Ted Brearley
Social Creatives: Julia Stretch & Robbie Ten Eyck
Head of Print Production & Studio: Brendan Hanrahan
Director: Uncle Friendly
Producer: Karen Sproul
Executive Producer: Martin Box
Managing Partner: Adrian Bosich
Production Company: AIRBAG
Photographer: Hugh Peachey
Media Agency: OMD
DOP: Danny Ruhlmann
Editor: Graeme Pereira
Wardrobe / Stylist: Roma D’Arrietta
Production Designer: Pete Davies
Make Up / Hair: Holly Anderson
Casting Director: Stevie Ray @ McGregor Casting
Offline Edit: ARC Edit
Offline Producer: Daniel Fry
Editor Hammer: Lucas Baynes
Colour: Billy Whychgel
VFX Online: AIRBAG
VFX Supervisor: Rob Ride
Flame Artist: Chris Reynolds
3D: Henry Bullen, Josh Thomas, Quan Tran Animation: Paul Ziola
Compositing: Iman Javaherypour, Reed Yerien, Dave Abbott
Sound & Music Music: Otis Studios
Keys: Brekkyboy
Sound: Bang Bang Studios
Sound Design/Engineer: Sam Hopgood
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