“A Vile Act Of Corporate Censorship”: R.M. Williams Ignites Social Media Warfare

“A Vile Act Of Corporate Censorship”: R.M. Williams Ignites Social Media Warfare
SHARE
THIS



An ongoing feud between a popular social media page and Australian fashion brand R.M. Williams appears to have finally ended, but not without some drama.

Instagram page ‘Hats Greatest Hits’, which has over 25,000 followers, has been campaigning for R.M. Williams to introduce a corduroy cap as part of its inventory.

To encourage the iconic Australian brand to oblige, the Instagram page instructed its thousands of followers to leave a ‘blue cap’ emoji on all of R.M. Williams’ social media posts.

The campaign quickly gained momentum, with most of R.M. Williams’s posts soon being inundated with the emoji.

Hats Greatest Hits has previously encouraged brands to produce a specific hat through the power of its following.

However, with R.M. Williams refusing to acknowledge the mass influx to its page, the campaiging soon turned to trolling, prompting the bootmaker to block the emoji from its entire page and also block Hats Greatest Hits.

Unfortunately for R.M. Williams, this only escalated the situation, sparking more vitriol and accusations the brand is ‘out of touch’ with the wider public.

Hats Greatest Hits also accused the company of “a vile act of corporate censorship”, while some of the page’s followers announced they would be boycotting the brand.

Late yesterday the company finally acknowledged the situation, issuing a statement lambasting the “language and rhetoric” that has been used.

View this post on Instagram

– The R.M.Williams Team #rmwilliams

A post shared by R.M.WILLIAMS OFFICIAL (@r.m.williams_official) on

It wasn’t all bad news for R.M. Williams however, with some of its followers standing by the brand.

“Just ignore the millennial hipsters. Their rolled up skinny jeans are a disgrace to the RM brand,” said one loyal follower.

“Stay country please don’t go all city hipster on us your brand has been worn by hard working true blue people for generations do t let them down,” said another.

 

Please login with linkedin to comment

r.m. williams

Latest News

Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]