An ongoing feud between a popular social media page and Australian fashion brand R.M. Williams appears to have finally ended, but not without some drama.
Instagram page ‘Hats Greatest Hits’, which has over 25,000 followers, has been campaigning for R.M. Williams to introduce a corduroy cap as part of its inventory.
To encourage the iconic Australian brand to oblige, the Instagram page instructed its thousands of followers to leave a ‘blue cap’ emoji on all of R.M. Williams’ social media posts.
The campaign quickly gained momentum, with most of R.M. Williams’s posts soon being inundated with the emoji.
Hats Greatest Hits has previously encouraged brands to produce a specific hat through the power of its following.
However, with R.M. Williams refusing to acknowledge the mass influx to its page, the campaiging soon turned to trolling, prompting the bootmaker to block the emoji from its entire page and also block Hats Greatest Hits.
Unfortunately for R.M. Williams, this only escalated the situation, sparking more vitriol and accusations the brand is ‘out of touch’ with the wider public.
Hats Greatest Hits also accused the company of “a vile act of corporate censorship”, while some of the page’s followers announced they would be boycotting the brand.
Late yesterday the company finally acknowledged the situation, issuing a statement lambasting the “language and rhetoric” that has been used.
It wasn’t all bad news for R.M. Williams however, with some of its followers standing by the brand.
“Just ignore the millennial hipsters. Their rolled up skinny jeans are a disgrace to the RM brand,” said one loyal follower.
“Stay country please don’t go all city hipster on us your brand has been worn by hard working true blue people for generations do t let them down,” said another.
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