EXCLUSIVE: Online furniture and homewares retailer, Zanui.com.au, has appointed a PR agency as the one year old brand prepares to step up its marketing activities.
Boutique publicity agency, Megan Rose Management, has been appointed as Zanui’s public relations partner following a six-way pitch.
Dean Kelly, Zanui co-founder and MD, told B&T the appointment comes as the e-tailer searches for a creative agency as it moves to “scale up” its marketing.
“We are currently in the process of planning our above the line marketing campaign for 2013,” Kelly said.
“We are discussing options with some media buyers we work with and are currently looking at Creative Agencies.
“The plan will include Television, radio, magazine and online advertising, including some integrated opportunities which our PR company are working on.”
Zanui’s preferred media company is 360 Degree Marketing.
On the appointment of Megan Rose Management Kelly said: “We are so proud of our team and the company’s achievements in this first 12 months. There is still so much we want to do and are looking forward to working with Megan Rose Management to take Zanui to the next phase of its growth in 2013.”
“Australians are changing the way they buy their furniture and homewares – people want products available online, they don’t want to queue on a Saturday, they want choice, and they want it delivered to their doorstep, and that is what we are providing our customers – not only great products, but inspirational ideas to furnish their home.”
Zanui, backed by European investment agency Rocket Internet, has been online for one year and has grown from a two-person operation to a business with more than 50 staff.
Rocket Internet backs The Iconic, works with group-buying site Groupon and supports internet start-ups in over 20 countries.
Zanui.com.au features more than 650 brands and 16,000 furniture and homeware products for both adults and children.
Dean and co-founder Joakim Broms plan to continue to focus on Zanui’s own range of products as well as on fast delivery.
In its first year the site averaged 300,000 visits per month.
Please login with linkedin to comment
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]