Your own high seas adventure
Tons of adventures have happened on the high seas, with Treasure Island and Moby Dick just to name a couple.
With Carnival Cruise Line’s new campaign, you get the chance to write your own high seas adventure where you select which three adventures out of Carnival’s myriad you would like to try.
Next you add your friends and then your photos where finally you’re in a movie, designed specifically for you and your friends, you can watch as you sail the seas and create your own adventure.
Created by Host, the movie is directed by Luke Shanahan of Robber’s Dog, voiced by The IT Crowd's Matt Berry, scored by Jonathan Dreyfus and members of the Melbourne Philharmonic and uses an array of stunning scenes and backdrop that make you really want to go there.
“We were looking for the best way to showcase that each guest can design their own holiday on a Carnival Cruise,” Jayne Andrews, marketing director of Carnival Cruise Lines, said.
“Host created a campaign that showed the diverse range of holiday experiences Carnival Cruise Lines offers – from Zen to adrenalin.
“Write Your Own High Sea’s Adventure nailed the brief and fits the fun spirit of our brand perfectly.”
Create your very own high seas adventure here and check out the advert below for your own adventure.
http://www.youtube.com/watch?v=4G793gGpA4c
Credits: Client: Carnival Cruise Lines: Creative Agency – Host Executive Creative Director – Bob Mackintosh Art Director – Rich Robson and Juca Lopes Copywriter – Jon Austin and Kae Yen Wong Producer – Kaija Wall TV Production – Robbers Dog Director – Luke Shanahan Producer – Helen Hendry Digital Production – Orchard
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