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Reading: With Collective sips on McWilliam's Wines digital duties
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B&T > Uncategorised > With Collective sips on McWilliam's Wines digital duties
Uncategorised

With Collective sips on McWilliam's Wines digital duties

Staff Writers
Published on: 15th January 2013 at 10:34 AM
Staff Writers
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McWilliam’s Wines Group has appointed indie digital agency With Collective to lead its digital strategy and execution across a number of its brands.

The Sydney-based agency will work on the company’s McWilliam’s, Mount Pleasant, Evans & Tate and Brand’s Laira brands.

Justin Hind, chief executive of With Collective, said: “The whole agency is ecstatic to be working across such a great array of iconic Australian and global brands and help shape the digital future of a great Australian, family owned company.”

McWilliam’s Wines recently appointed digital marketing director, Chris Maloney, added: “We are excited to be working with the talented team at WiTH Collective."

"Their collaborative and strategic approach to creativity, technology and data will help guide Australia’s most awarded winery into the digital age.”

Maloney, B&T’s Young Achiever of the Year in 2011, joined McWilliam’s in August last year from HSBC. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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