McWilliam’s Wines Group has appointed indie digital agency With Collective to lead its digital strategy and execution across a number of its brands.

The Sydney-based agency will work on the company’s McWilliam’s, Mount Pleasant, Evans & Tate and Brand’s Laira brands.

Justin Hind, chief executive of With Collective, said: “The whole agency is ecstatic to be working across such a great array of iconic Australian and global brands and help shape the digital future of a great Australian, family owned company.”

McWilliam’s Wines recently appointed digital marketing director, Chris Maloney, added: “We are excited to be working with the talented team at WiTH Collective."

"Their collaborative and strategic approach to creativity, technology and data will help guide Australia’s most awarded winery into the digital age.”