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B&T > Advertising > Ward6 creates diabetes awareness campaign for medicos
Advertising

Ward6 creates diabetes awareness campaign for medicos

Staff Writers
Published on: 14th February 2013 at 5:35 PM
Staff Writers
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Ward6 has launched a new campaign for world leading diabetes care company, Novo Nordisk. The objective is to inspire the medical community to consider individual needs of patients when it comes to prescribing medicines. 

Novo Nordisk Senior Product Manager, Kylie Myers, said, “The management of Type 1 diabetes is much more serious than regular Type 2 diabetes. Patients often need up to four insulin injections a day as well as regular blood glucose tests. Ward 6’s innovation has truly captured the medical arena’s attention.”

Ward6 Creative Director, Hugh Fitzhardinge, said, “Novo Nordisk have always been at the forefront of diabetes care. In fact, the company developed the original insulin.  As well as this campaign Ward6 have partnered with Novo Nordisk to develop specialised medical content and Januvia for specialists, GPs and nurses.”

Credits: Client: Kylie Myers, Senior Product Manager; Creative directors: Hugh Fitzhardinge & Grant Foster; Head of planning: David Cousins; Group account director: Jessica Woodfield; Account director: Anna Lobaczewski; Typographer: Rudi De Wet; Photographer: Danny Eartwood

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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