UM Australia took out Agency of the Year at the Festival of Media Global awards in Rome on Tuesday night.
UM Australia also nabbed the Festival of Media Global’s Campaign of the Year for its work on the Australian Government’s campaign, Cross the Line (XTL).
The campaign was a youth-focused initiative promoting respectful relationships and the responsible use of social media.
It goes without saying that UM Australia were absolutely thrilled with the result, however this achievement now places the benchmark of where UM Australia aim to stay.
“The sign of a truly great agency is continuity and sustainability and actually being able to protect and maintain and grow on that standard,” Mat Baxter, CEO of UM Australia, said.
UM Australia’s internal aims is to be viewed as world-class, not just Australian class, and the awards are a “pretty big acknowledgement and recognition of the hard work going on at the agency”.
“For a market of our size, Australia is producing the best work in the world,” Baxter said. “It’s a really good sign of the health of the market.
“Have a pretty fierce reputation as a country and Australia is the force to be reckoned with in the other markets.”
The XTL campaign won gold for Best Social Media Strategy, silver in the Utility/Public Service category and bronze for the Best Targeted Campaign.
UM Australia also won gold in the Best Entertainment Platform category for work ING Direct’s Spend Your Lunch Well and silver for Best Communications Strategy for the News Corp’s Fast Front Pages.
Please login with linkedin to comment
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]