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Reading: Twentieth Century Fox appoints The Zoo
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B&T > Marketing > Twentieth Century Fox appoints The Zoo
Marketing

Twentieth Century Fox appoints The Zoo

Staff Writers
Published on: 12th March 2013 at 9:44 AM
Staff Writers
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Brand activation agency The Zoo has been appointed by Twentieth Century Fox Consumer Products as its promotional licensing agency in Australia.

The Zoo will be responsible for promotions for the consumer products division in Australia and New Zealand.

The agency will take on film promotions for Ice Age and Diary of a Wimpy Kid, and TV promotions for The Simpsons, Modern Family, Glee, Sons of Anarchy and Family Guy.

Bob Bacon, vice president of Asia Pacific at Twentieth Century Fox Consumer Products, said: “Fox has had a successful promotional relationship with The Zoo throughout various divisions at the studio and we now look forward to working with them in this new capacity to increase promotional opportunities for our programs.”

David Lo, CEO of The Zoo, added: “We are excited about Fox’s portfolio and the opportunities we know exist in the Australian market. After our merger in 2012 with sister agency Digital Stampede, the opportunity to deliver increased value and engagement by interacting more powerfully through technology has never been greater.

“The Zoo now has the dual benefit of being able to introduce brands to some of the world’s biggest movie and television properties and build the campaign as well.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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