Toyota celebrated real-life family heroes over the weekend by surprising movie goers with customised pre-show honour roll.
As part of Toyota’s ‘Calling all the Heroes’ campaign the in-cinema activation caught footage in the foyer before the Turbo and Planes movies started during weekend screenings over the school holidays.
Footage the ‘hero-cam’ captured was integrated into the pre-show ad so the movie audience’s ‘hero’ members could see themselves on screen.
The activation was handled by TMS, Saatchi & Saatchi, Val Morgan, Hoyts and Captiv8.
Rachel Martin, strategy manager Brandfit said, ‘Calling all the Heroes’: “is a truly unique in cinema activation, it creates a personal 1:1 connection with families in a shared, fun and engaging environment. The spontaneity of the activation broke all existing conventions and expectations around in cinema content. It was a huge hit with audiences”.
Please login with linkedin to comment
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]