A stop motion animation film using specially created AFL themed LEGO has been created by digital communications agency, Mighty Mighty, to leverage Toyota Australia’s sponsorship.

More than 60 hours of “painstaking work” went into the animation that is designed to promote Toyota’s sponsorship of the AFL and the brand’s ‘Legendary Moments’ campaign.

The LEGO AFL players and fans were made specially at LEGO’s official Chicago based workshop and then flown to Australia.

The campaign is designed to be shareable, prompting fans to create their own video entries to the ‘Legendary Moments’ promotion.

http://www.youtube.com/watch?v=FRPtifEhYVU

Fans who create their own recreation of a memorable AFL moment will be in with a chance to win a Toyota Hilux SR5 and chance to do a lap of honour around the MCG at the AFL grand final.

Each week’s winner will pick up tickets to the grand final.

Nic Lloyd, sponsorship manager, Toyota Australia said: "This is a unique piece of content for Toyota that brings to life a truly legendary AFL moment. We are looking forward to seeing this across the big screens in Federation Square throughout Finals Week."

For more on the competition visit the website here and visit the Facebook page.

Other ‘Legendary Moments’ material includes a recreation of Leigh Matthews’ 1982 collision with a goal post which cemented his nickname ‘Lethal Leigh’ (below).