Torch promotes Dollisson to oversee sales function

Torch promotes Dollisson to oversee sales function
SHARE
THIS



Shopper marketing agency TorchMedia has promoted Kirsty Dollisson to general manager sales, marketing and commercial.

Dollisson was previously GM of marketing and commercial but will now also head up the sales function within the business.

She was one of the founding senior staff members when the retail media brand launched seven years ago, beginning in the role of head of marketing in 2006.

During her time at Torch she has introduced major grocery, liquor and pharmacy shopper behavioural studies to support the medium including projects such as Project Siberia, Project Rx and recently Hogwash.

She also oversaw the deployment of the media industry’s first super-hero mascot, TorchMan, and more recently TorchGirl, who, according to Torch, “have helped the business stand out from the crowd”.

The shopper marketing medium has evolved from generic trade marketing and sales promotion activities to a more strategic marketing discipline over the last three years. 

Dollisson said the year ahead would be challenging for shopper marketing as a whole considering the weak retail climate.  

“Global research is pointing toward a slump in advertising spend this year. This will not only have an effect from a media spend standpoint, but retailers are also feeling the pinch from the less than enthusiastic consumer confidence. We are hoping our campaigns can help turn both these around by exciting and engaging Australian shoppers.”

Last year Torch Media added a new division in transit via external advertising on trains, and through new assets in the petro-convenience channel.

Please login with linkedin to comment

Latest News

Does TikTok Really Make Sense For Microsoft?

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

QMS Sport Rebrands As Media Tech

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]