B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Today Network grabs global headlines with royal prank
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Today Network grabs global headlines with royal prank
Media

Today Network grabs global headlines with royal prank

Staff Writers
Published on: 6th December 2012 at 12:26 PM
Staff Writers
Share
2 Min Read
SHARE

Australia’s media authority has confirmed it has received complaints for a Today Network phone call that has been branded the biggest royal prank ever and fueled global headlines.

The Australian Communications and Media Authority (ACMA) said: “Under the co-regulatory model, code complaints should first go to the licensee. If a complainant is dissatisfied with the response, then a complaint can be made to the ACMA.”

Summer Hot30’s Mel Greig and Michael Christian adopted fake accents and pretended to be the Queen and Prince Charles to successfully trick a nurse into sharing details about the Duchess of Cambridge’s health.

The nurse who fell for the trick works at the King Edward VII Hospital in London where the Duchess has been admitted for treatment for morning sickness.

The ACMA made no further comment on the prank which Southern Cross Austereo (SCA) has apologized for.

SCA said in a statement: “We apologise for any inconvenience caused by the enquiry to Kate’s hospital, the radio segment was done with light-hearted intentions, we wish Kate and her family all the best and we're glad to hear she's doing well.”

Greig and Christian added: “We were very surprised that our call was put through, we thought we'd be hung up on as soon as they heard our terrible accents.  We’re very sorry if we’ve caused any issues and we’re glad to hear that Kate is doing well.”

The hospital has blasted the trick as “foolish and deplorable” with questions as to whether the call breached any of the Australian Communications and Media Authority’s (ACMA) radio broadcasting codes.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?