Wieden + Kennedy, London, are the agency responsible for the latest YouTube sensation Socks the dancing Shetland pony, who moonwalks to .Fleetwood Mac.
Initially a 60 second TVC for telecommunication company Three UK, the plucky little pony has already been viewed more than a million times on YouTube, and all indications are that traffic number is set to explode.
To go along with the TVC, Wieden + Kennedy has also created The Pony Mixer, where users can pick the track of their choice from Bollywood to Run DMC.
http://www.youtube.com/watch?v=Ekr05T9Iaio