AFJ Partnership has launched its new instalment of Dare Iced Coffee adverts that started on Australia Day.

The 15 second shots show a policeman, a basketball player and a low-rank office worker in situations where they were a bit muddled and not thinking in a linear form.

With the help of Dare, each character is able to get back on track and thinking the right way.

Directed by Plaza’s Paul Middleditch, the campaign will be run over outdoor platforms and online activities at the launch.

Dare Iced Coffee has become the dairy beverage of choice, relishing in transforming to number one last year and being recognised at the 2013 Effie Awards.