AFJ Partnership has launched its new instalment of Dare Iced Coffee adverts that started on Australia Day.
The 15 second shots show a policeman, a basketball player and a low-rank office worker in situations where they were a bit muddled and not thinking in a linear form.
With the help of Dare, each character is able to get back on track and thinking the right way.
Directed by Plaza’s Paul Middleditch, the campaign will be run over outdoor platforms and online activities at the launch.
Dare Iced Coffee has become the dairy beverage of choice, relishing in transforming to number one last year and being recognised at the 2013 Effie Awards.
Credits: Lion Dairy & Drinks: Category Director: Jeff Swan Marketing Manager: Todd Gordon Senior Brand Manager: Ian Jankelowitz Brand Manager: Mary Stafford AJF Partnership: Creative Director: Josh Stephens Senior Art Director: Andy Jones Senior Copywriter: Glenn Dalton Senior Agency Producer: Susannah George Group Account Director: Stephanie Sieber Senior Account Director: Lucy Haworth Senior Account Manager: Alissa Dinham Senior Strategic Planner: Pieter-Paul von Weiler Production: Production Company: Plaza Films Director: Paul Middleditch Executive Producer: Peter Masterton Production Manager: Megan Ayers DOP: Tristan Milani Editor : Dave Whittaker @ The Editors Online: Adam Archer @ The Editors Colourist: Christine Trodd @ The Editors Sound Engineer: Stevo Williams @ Flagstaff Studios
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]