The Monkeys, Whybin and UM dominate B&T Awards

The Monkeys, Whybin and UM dominate B&T Awards
B&T Magazine
By B&T Magazine



More than 800 people packed into Sydney’s The Star on Friday evening for the annual B&T Awards, with pop star Timomatic getting the proceedings going.

Performing his hits, including the recent Parachute, Timomatic had the audience on its feet.

A total of 26 awards were handed out on the night, with The Monkeys (pictured) scooping B&T Agency of the Year.

The Advertising Agency of the Year gong went to Whybin\TBWA Group for the second year running, and UM took home Media Agency of the Year – also for the second year running.

UM Australia also scooped Media Network of the Year.

Here is the full list of winners:

B&T Agency of the Year: The Monkeys
Advertising Agency of the Year: Whybin\TBWA Group
Media Agency of the Year: UM Sydney
Media Network of the Year: UM Australia
PR Agency of the Year: PPR
Specialist Agency of the Year: Maud
DM Agency of the Year: Lavender
Interactive Agency of the Year: Soap Creative, Highly Commended: With Collective 
Emerging Agency of the Year: The Remarkables Group
Experiential Agency of the Year: Play Communications
Promotional Marketing Agency of the Year: Momentum Worldwide, Highly Commended: The Works
NSW Agency of the Year: Whybin\TBWA Sydney, Highly Commended: The Monkeys
Victorian Agency of the Year: CHE Proximity
Queensland Agency of the Year: GPY&R Brisbane
Best Ad Campaign: McCann, Metro Trains, ‘Dumb Ways to Die’
Best Media Campaign: PHD, Gatorade, ‘Turning Cricket Athleticism into Business Success’
Best Digital Campaign: The Monkeys, Oak, ‘Reverse Robberies’
Best PR Campaign: McCann, Metro Trains, ‘Dumb Ways to Die’, Highly Commended: McCann, Department of Families, Housing Community Services and Indigenous Affairs, 'Impossible Orchestra' 
Best Use of Social Media: McCann, Metro Trains, ‘Dumb Ways to Die’, Highly Commended: The Monkeys, Oak, 'Reverse Robberies' 
Best Use of Sponsorship: Clemenger BBDO Melbourne, NAB, ‘NAB Stand-ins’
Media Sales Team of the Year: MCN
Media Brand of the Year: NewsLifeMedia, Taste.com.au
Marketing Team of the Year: Cadbury
Digital Services Company of the Year: WeAreDigital
Young Achiever: Andrew Da Silva, Mediacom
Employer of the Year: Soap Creative




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