Target is launching its new range of Fifty Shades of Grey-inspired lingerie with a black and white – and grey – campaign.
The collection of lingerie inspired by the racy novels will be on sale in Target stores in Australia at the end of the month.
A black and white campaign featuring models posing in the underwear range will kick off the launch.
The range includes bustiers, bras, suspenders, bikini briefs, G-strings and a sheer chemise.
Sally Shing, Target Australia underwear general manager, said: “The brand is an enigma that continues to captivate women, and this collection channels ideas of romance into the evocative lingerie range.”
Please login with linkedin to comment
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]