Target’s 50 shades of underwear

Target’s 50 shades of underwear

Target is launching its new range of Fifty Shades of Grey-inspired lingerie with a black and white – and grey – campaign.

The collection of lingerie inspired by the racy novels will be on sale in Target stores in Australia at the end of the month.

A black and white campaign featuring models posing in the underwear range will kick off the launch.

The range includes bustiers, bras, suspenders, bikini briefs, G-strings and a sheer chemise.

Sally Shing, Target Australia underwear general manager, said: “The brand is an enigma that continues to captivate women, and this collection channels ideas of romance into the evocative lingerie range.” 




Please login with linkedin to comment

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]