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B&T > Advertising > Target’s 50 shades of underwear
Advertising

Target’s 50 shades of underwear

Staff Writers
Published on: 10th September 2013 at 11:48 AM
Staff Writers
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Target is launching its new range of Fifty Shades of Grey-inspired lingerie with a black and white – and grey – campaign.

The collection of lingerie inspired by the racy novels will be on sale in Target stores in Australia at the end of the month.

A black and white campaign featuring models posing in the underwear range will kick off the launch.

The range includes bustiers, bras, suspenders, bikini briefs, G-strings and a sheer chemise.

Sally Shing, Target Australia underwear general manager, said: “The brand is an enigma that continues to captivate women, and this collection channels ideas of romance into the evocative lingerie range.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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