Smoke-free Shisha ad banned for 'glamourising smoking'

Smoke-free Shisha ad banned for 'glamourising smoking'
SHARE
THIS



An advert for an exercise machine called the StreetStrider and a promotion for a Shisha pipe which claims to be tobacco and nicotine free are the latest to be banned by the Advertising Standards Bureau.

The StreetStrider gained complaints for 60-second infomercial style spot which showed adults and children using the machine, a hybrid of a stepper and a bike, on pavements and US footage showing people riding on the opposite side of the road from Australia.

One complainant wrote about the “safety issues” saying children will have the actions in the ad, including swerving across the road presented as good practice.

They added: “Are they licenced for the road, for pedestrians to run into or over by? Something is very wrong about this ad.”

The advertiser defended the claim saying all footage shows people wearing helmets and has children under adult supervision and said all Australian footage complies with Queensland Road Rules.

In its determination the board ruled the ad did have elements “contrary to prevailing standards on health and safety”, upholding the complaint.

The e-Shisha Pipes, publicised through website Sure Deal, drew ire on the grounds of “false claims the product isn’t harmful, but making smoking seem like a fun activity to share with friends”.

Despite the advertiser claiming the product is not available to children because of its 18+ sign-up policy, and denied it glamourised smoking

But the board disagreed, pointing to a section of the advert which said “set a new trend for non-smokers”, concluding: “The Board considered that this is, in the Board’s view, a depiction that glamourises smoking  and that glamourising smoking is contrary to prevailing community standards on health and  safety.”

The ad has since been removed.

StreetStrider

An E-shisha ad

http://www.youtube.com/watch?v=V-cbHLE7XoI

Please login with linkedin to comment

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]