B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Santa goes green
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Santa goes green
Advertising

Santa goes green

Staff Writers
Published on: 10th December 2013 at 11:11 AM
Staff Writers
Share
2 Min Read
SHARE

This Christmas, Santa is going through a complete body transformation, slimming down and changing up his cusine to become fit and healthy.

Most people would know Santa as a jolly, fat man with his gloriously large belly bulging happily over his belt, jiggling as he laughs.
 

However, some folklore depict a slim Santa decked out in a luscious green suit, and it's this suit that he aims to fit into by Christmas.
 

The red Santa is often attributed to Coca-Cola and the success of their 1930s campaign as well as many other commercialisations, but SodaStream wants to get Santa back to his old lean and green self in time for Christmas.

The campaign will see Santa swapping unhealthy foods for healthy alternatives such as switching from packaged soda to homemade soda, a better way for you to enjoy carbonated drinks.

He'll learn how to choose healthy and nutrious food and begin an exercise regime to showcase how you don't have to let healthy eating fly out the window over Christmas, you can indulge and still keep your figure.

"While Christmas is a time of indulgence, through Santa's journey we want to show consumers that they can enjoy the holidays and indulge, while still following a healthy lifestyle," Ilan Nacasch, the CMO of SodaStream said.

"By using SodaStream, families can enjoy soft drinks with no high fructose corn syrup and up to two thirds less sugar and calories than that of pre-packaged alternatives. It’s a great way to help them kick start their health and fitness regime for the New Year."

Santa's transformation journey will be documented through SodaStream's social media platforms on Facebook, Twitter and Pinterest where you can use the hashtag #GreenSanta to get behind Santa's journey.
 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?