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Reading: Sam Kekovich launches 'Australia Day II'
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B&T > Advertising > Sam Kekovich launches 'Australia Day II'
Advertising

Sam Kekovich launches 'Australia Day II'

Staff Writers
Published on: 15th February 2013 at 10:14 AM
Staff Writers
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Sam Kekovich has thrown his weight behind a new campaign from Tourism Queensland, encouraging Australians to get back up to the sunshine state post floods.

The spot plays on Kekovich's work as an Australia Day  'Lambassador' for Meat and Livestock Australia, the ex-footy star boldly announcing he is creating "a second Australia Day" on February 23.

This new date, he says, is a chance for Queenslanders to throw their lamb chops on the barbie after the official Australia Day was washed out. 

Queensland Tourism said: "After the devastation of Tropical Cyclone Oswald, Queensland is now open for business and ready to celebrate the Australia Day we never had. We're calling it Australia Day II and everyone in Australia is invited."

http://www.youtube.com/watch?v=xFdhOSF_x7U#t=3s

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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