Return ‘The Bomb’ on the big screen

Return ‘The Bomb’ on the big screen

Partnering up with advertising agency Val Morgan, Australian Open’s major sponsor Kia brings their new tennis app to shoppers in centre activations.

Brandfit, Val Morgan’s strategic department, brought to life the fun and excitement of KIA GAME ON creating activation zones within major shopping centres nationally, incorporating a custom Kia Super Screen where customers could see themselves and others returning the serves.

“The activation is really capturing people’s attention, crowds are gathering to both watch and play the game, which is helping both drive and reinforce awareness of the KIA Australian Open running concurrently,”

 Matt Bushby, director of digital and innovation at Val Morgan Outdoor, said.

“Not only was the activation a lot of fun in a captive and innovative way but it also had consumers raving about the KIA brand and its impressive ground breaking activation.”

The app gives tennis fans a chance to learn what it’s like to be in the firing line of Sam Groth’s The Bomb serve, where it comes full pelt at you at 263 kilometres an hour.




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]