Partnering up with advertising agency Val Morgan, Australian Open’s major sponsor Kia brings their new tennis app to shoppers in centre activations.
Brandfit, Val Morgan’s strategic department, brought to life the fun and excitement of KIA GAME ON creating activation zones within major shopping centres nationally, incorporating a custom Kia Super Screen where customers could see themselves and others returning the serves.
“The activation is really capturing people’s attention, crowds are gathering to both watch and play the game, which is helping both drive and reinforce awareness of the KIA Australian Open running concurrently,”
Matt Bushby, director of digital and innovation at Val Morgan Outdoor, said.
“Not only was the activation a lot of fun in a captive and innovative way but it also had consumers raving about the KIA brand and its impressive ground breaking activation.”
The app gives tennis fans a chance to learn what it’s like to be in the firing line of Sam Groth’s The Bomb serve, where it comes full pelt at you at 263 kilometres an hour.
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