Red Cross Shops have launched a new animated campaign to encourage Christmas spending in their charity stores.
Created by Adelaide creatives Cherise Conrick, Typespace and Chris Edser the campaign runs nationally and aims to spur people to buy their loved ones “a gift that gives twice”.
The main animator, Chris Edser, is best known for his animated film clip for hirsute Australian band, The Beards.
Red Cross Shops is a national chain which sells a combination of new and recycled goods and the proceeds help Red Cross help others.
The organisation said: “It’s a tough time in retail and charity stores are experiencing the same difficulties as everyone else. At Christmas time it’s even more difficult, as people don’t traditionally think of a charity store as a gift destination – even though we are.
"Proceeds from sales could help provide breakfast to a child who would otherwise go to school hungry, or a daily phone call to elderly Australians living alone to make them feel more secure in their homes; it could help reconnect families torn apart by disasters, conflict or war; provide safe drinking water and sanitation to communities in Asia-Pacific; or help rebuild a community after a natural disaster."
Red Cross has 164 retail shops around the country.
Credits: client Red Cross, concept development and direction Cherise Conrick, Typespace and Chris Edser, original music Scott Illingworth and Adrian Zammit, animation Chris Edser, Jarrod Prince, Lisa Vertudaches, Harry Plane, Bill Northcott
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]