Qantas has released a teaser of its short film series to leverage its sponsorship of this weeknd’s Tropfest.
‘Our Australia. Our Airline’ was filmed across Australia and is designed to tell the story of notable Australians and their relationship with the country.
Olivia Wirth, Qantas’ group executive brand, marketing and corporate affairs, said: “There are so many Australians doing extraordinary things everyday and Tropfest has provided us with the perfect platform to tell just a few of these stories. As Australia’s national carrier, Qantas has played a role in each of their lives and we’re proud to share their stories for the first time at the world’s largest short film festival on Sunday.”
“Our involvement with Tropfest Australia forms part of our wider strategy to foster Australian talent, helping creative young Australians in their artistic endeavours and to pursue their dreams, both in Australia and around the world.”
The first film tells the story of Charlie Maher, who is the first Indigenous Australian to run the New York Marathon in 2010.
Qantas has also launched a Tropfest channel on its inflight entertainment program, featuring the top Tropfest films from the past 20 years.
During this Sunday’s (December 8) event, Qantas will be on the ground at Tropfest offering special giveaways.
Please login with linkedin to comment
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]