Australian cheap skates will have a steady supply of freebees only a click away from April when start-up website www.sampleit.com.au goes live.
Sampleit will use targeted media campaigns to drive active consumers to sampleit.com.au where they can register and receive free products.
In return for free products, consumers are asked key questions about the product before and after they've sampled it, including their propensity to purchase and their likelihood to recommend the product to a family and friends.
Media campaigns will be fronted by Nickelodeon kid’s show host and producer Naomi Young. She is currently the voice of Hootabelle on the ABC's kids TV show Giggle and Hoot.
Sampleit has partnered with media brands including WIN and NBN Television to provide sampling solutions that include commercial production, sampling fulfillment, market surveys and media campaigns.