Old Spice stages 'Interneterventions'
Following on from the creeptastic ‘Smellcome to Manhood’ work Old Spice is making marketing magic again with a series of ‘Interneterventions’ that interrupt embarrassing internet searches.
Looking for a gold blue-tooth ear speaker? Look no further you can find it here. But be prepared for your path to purchasing the ostentatious ear-piece to be interrupted by Isaiah Mustafa who grounds the piece of ‘technology’ into gold dust before munching down.
This is just one of nine ‘Interneterventions’ Wieden + Kennedy has created for the P&G owned brand.
Interested in a tanning party or leather sheets? Old Spice can cure you of those strange internet purchase impulses with a healthy dose of manliness.
Click on the links below to experience the different Interneterventions:
www.glitzelectronics.com
www.partytanz.com
www.zaneckworkouts.com
www.toughsheets.com
www.smellpulse.com
www.theflatteringman.com
www.brodominiums.com
www.freshbodycoupons.com
www.flavorpatch.com
This latest work follows on from ‘Smellcome to Manhood’. See the video below:
http://www.youtube.com/watch?v=JEbpbNTkIdk
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