Nespresso has launched a pop up ‘coffee haven’ in Melbourne’s Federation Square as part of its first localised marketing push.
The pop up will be at Fed Square until September 22nd before it moves to Sydney for a week starting September 23rd.
The pop up coincides with the launch of the ‘Nespresso Moments’ campaign which heroes five local club members.
The experiential execution offers complimentary coffee to passersby who are encouraged to take a picture and share their coffee moment which will become a mosaic of images across the pop up’s large exterior screens.
