MediaCom has promoted Geoff Clarke to the newly created role of managing director Sydney.

Clarke has been with MediaCom for seven years and has worked across most areas of the business. Most recently he has been responsible for running MediaCom’s entertainment division.

Across his 20 year career, he has worked on accounts including Proctor & Gamble, Kellogg’s, Unilever, Dell, Carnival Australia, Macquarie Bank, Universal Pictures, Universal Music, Merlin Entertainment Group and the Football Federation of Australia.

Clarke will work alongside Mark Pejic CEO on business strategy. He joins Peter Barrie, recently appointed as managing director Melbourne, and Nicole Boyd, managing director Brisbane, as a local lead.