Cyber Cannes Lions winner Meagan Cignoli has created an InstaVideo to promote Brother’s range of labellers.
The ‘Organise Chaos’ campaign, created by The Works, features a 15-second Instagram video by Cignoli who won a Cyber Lions last year for a six-second video for Lowe’s.
Paul Swann, creative partner at The Works, said: “Short form video on social media is allowing brands to explore different production approaches and Meagan has produced exciting and award winning work for some of the biggest names in the business. We’re delighted with what she’s crafted for Brother as well as being able to share it with her large audience.”
Cignoli’s InstaVideo will be seeded across her social networks, she has more than 200,000 Twitter followers, and will feature on the Officeworks and Brother partner websites.
A print ad will also run in selected magazines.
“Short form video on social media is allowing brands to explore different production approaches and Meagan has produced exciting and award winning work for some of the biggest names in the business. We’re delighted with what she’s crafted for Brother as well as being able to share it with her large audience.”
CREDITS: CLIENT: Brother AGENCY: The Works CREATIVE PARTNER: Paul Swann ART DIRECTOR: Leighton Edridge COPYWRITER: Nathan Bilton CREATIVE PROJECT LEADER: Lisa Mackenzie.
