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Reading: Make your Australia Day at the GIO wheelchair race
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B&T > Advertising > Make your Australia Day at the GIO wheelchair race
Advertising

Make your Australia Day at the GIO wheelchair race

Staff Writers
Published on: 22nd January 2013 at 12:20 PM
Staff Writers
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Paralympic athletes are the star of a new campaign called ‘Make my Australia Day’ for the GIO Oz Day 10 kilometer wheelchair race at Sydney’s The Rocks.

Champion wheelchair athlete, Kurt Fearnley (pictured), is headlining the campaign which includes radio, print and social  media activities.

Other stars of the campaign include London triple Paralympic track medalist, Angie Ballard, and newcomers Sara Tait and Luke Bailey, who are both 14 years old.

All athletes feature in a ‘GIO here’ video on the Wheelchair Sports NSW Facebook page.

Fearnley said: “This is the first time Australian wheelchair athletes will have competed on home soil since the London Paralympics, and no athlete performs better than when they have the support of the crowd behind them. We want Australia with us, pushing us to do our absolute best.”

GIO will provide a free Big Aussie Breakfast at Circular Quay for spectators of the Australia Day event.

Fans also have the chance to win at BBQ valued at more than $2,500 by going to the Wheelchair Sports NSW Facebook page and answering the question, “what would be your ultimate Australia day?”.

For more information click here. 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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