Mac's Soda launches Aussie outdoor campaign

Mac's Soda launches Aussie outdoor campaign

New Zealand’s non-alcoholic adult drink Mac’s Soda has launched in Australia with a new out-of-home campaign by Shine NZ.

Ambient Advertising has executed the out of home campaign, part of a larger push by the brand into the Australian market.

Locally, Nicole DiMarzo, activation planner for Starcom Mediavest said: “Our campaign has a strong strategic emphasis on the hard to reach consumer on the go,” DiMarzo said. “These street posters are a great way to communicate to the intended audience.”

Credits: Advertiser Mac’s Soda;  Media provider:  The Ambient Group; Media agency: Starcom Mediavest Melbourne; Creative agency: Shine NZ




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]