New Zealand’s non-alcoholic adult drink Mac’s Soda has launched in Australia with a new out-of-home campaign by Shine NZ.

Ambient Advertising has executed the out of home campaign, part of a larger push by the brand into the Australian market.

Locally, Nicole DiMarzo, activation planner for Starcom Mediavest said: “Our campaign has a strong strategic emphasis on the hard to reach consumer on the go,” DiMarzo said. “These street posters are a great way to communicate to the intended audience.”

Credits: Advertiser Mac’s Soda;  Media provider:  The Ambient Group; Media agency: Starcom Mediavest Melbourne; Creative agency: Shine NZ