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B&T > Advertising > Mac's Soda launches Aussie outdoor campaign
Advertising

Mac's Soda launches Aussie outdoor campaign

Staff Writers
Published on: 13th December 2012 at 5:39 PM
Staff Writers
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New Zealand’s non-alcoholic adult drink Mac’s Soda has launched in Australia with a new out-of-home campaign by Shine NZ.

Ambient Advertising has executed the out of home campaign, part of a larger push by the brand into the Australian market.

Locally, Nicole DiMarzo, activation planner for Starcom Mediavest said: “Our campaign has a strong strategic emphasis on the hard to reach consumer on the go,” DiMarzo said. “These street posters are a great way to communicate to the intended audience.”

Credits: Advertiser Mac’s Soda;  Media provider:  The Ambient Group; Media agency: Starcom Mediavest Melbourne; Creative agency: Shine NZ

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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