M&C scores a win with the Giants

M&C scores a win with the Giants
B&T Magazine
By B&T Magazine



 

M&C Saatchi Sport & Entertainment has been appointed to the roster of the Greater Western Sydney Giants.

The sponsorship agency will work with the emerging AFL club as it takes to the field for its second season.

The agency will work alongside the club’s own marketing team to develop its strategy, creative, activations at matches, marketing and PR.

M&C Saatchi Sport & Entertainment has already developed a campaign to support the AFL season opener between the Giants and the Swans, branded the Battle of the Bridge. The campaign recognises the Anzac Bridge, a Sydney landmark that separates the east from the west.

The agency has also retained compression clothing brand Skins as a PR client.

Jack Lamacraft, director of M&C Saatchi Sport & Entertainment, said: “It’s really competitive out there at the moment and we’re delighted to be able to announce we’ve started 2013 in such a positive fashion.

“The Greater Western Sydney Giants relationship is particularly important for us. We’re keen to demonstrate how we can add value to a rights holders business after working predominantly for sponsor brands since we started in 2009.

“Skins is a really exciting brand to add to our roster. As a brand they’re famous for pushing boundaries and we look forward to taking some risks in 2013.” 




Please login with linkedin to comment

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]