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Reading: Lemz claims credit for ‘Sweetie’
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B&T > Media > Lemz claims credit for ‘Sweetie’
Media

Lemz claims credit for ‘Sweetie’

Staff Writers
Published on: 20th February 2014 at 12:59 PM
Staff Writers
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Amsterdam-based agency, Lemz, has claimed credit for the ‘Sweetie’ campaign that saw 1000 web-cam sex predators caught.

According to reports, 46 Australians have been identified by ‘Sweetie’ and are currently being investigated.

The campaign saw a computer generated 10 year old girl from the Philippines talk to offenders via webcam, proceeded to garner information about them and handed it over to Interpol to track down the perpetrators.

Dutch children’s rights organisation, Terre des Hommes created the campaign to stop webcam child sex tourism.

Read more about it here.

According to Lemz’s website: “Last week, the United Nations congratulated us for the impact that our latest international campaign had on a growing new form of child exploitation. We hesitated for several months about whether to reveal the fact that we were behind the Sweetie campaign for Terre des Hommes Netherlands, but we decided to go public after the UN strongly encouraged us to share what we have learned with the marketing world.”

http://www.youtube.com/watch?v=aGmKmVvCzkw

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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