Justice Crew and Samantha Jade have been picked to help launch another stretch of the ‘Raised on Weet-bix’ initiative.

The ‘Raised on Weet-bix’ initiative was launched at the end of January by BWM, with a delightful little poem about growing up in Australia and having Weet-bix for breakfast.

The new initiative will celebrate Aussies growing up in Australia, urging them to submit their best ‘Raised in Australia’ moment via social media using the hashtag #raisedonweetbix for possible inclusion in a song titled Raised in Australia, to be recorded by the artists.

“Inspiring fans and young Australians to be all they can be is really important to me,” Jade said.

“Weet-Bix is such an iconic brand and I’m thrilled to be working on this project alongside label mates Justice Crew! I can’t wait to see some of the images and lyrics that people submit using #raisedonweetbix!”