Justice Crew and Samantha Jade for Weet-bix

Justice Crew and Samantha Jade for Weet-bix

Justice Crew and Samantha Jade have been picked to help launch another stretch of the ‘Raised on Weet-bix’ initiative.

The ‘Raised on Weet-bix’ initiative was launched at the end of January by BWM, with a delightful little poem about growing up in Australia and having Weet-bix for breakfast.

The new initiative will celebrate Aussies growing up in Australia, urging them to submit their best ‘Raised in Australia’ moment via social media using the hashtag #raisedonweetbix for possible inclusion in a song titled Raised in Australia, to be recorded by the artists.

“Inspiring fans and young Australians to be all they can be is really important to me,” Jade said.

“Weet-Bix is such an iconic brand and I’m thrilled to be working on this project alongside label mates Justice Crew! I can’t wait to see some of the images and lyrics that people submit using #raisedonweetbix!”

Make sure you submit your best moments and check out the adorable poem from the previous initiative here.




Please login with linkedin to comment

Latest News

Carsales.com.au: We Are The Kings Of Intent
  • Media

Carsales.com.au: We Are The Kings Of Intent

With around 12 million addressable, opted-in, privacy-compliant emails of Australians, carsales doesn’t see itself as competing with other online auto classifieds businesses, instead it sees itself as in the fight with Meta, TikTok and the other global tech giants. Davor Vilusic, executive general manager – media carsales, and Stephen Kyefulumya, general manager – media product […]

by B&T Magazine

B&T Magazine