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Reading: Justice Crew and Samantha Jade for Weet-bix
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B&T > Advertising > Justice Crew and Samantha Jade for Weet-bix
Advertising

Justice Crew and Samantha Jade for Weet-bix

Staff Writers
Published on: 19th February 2014 at 12:23 PM
Staff Writers
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Justice Crew and Samantha Jade have been picked to help launch another stretch of the ‘Raised on Weet-bix’ initiative.

The ‘Raised on Weet-bix’ initiative was launched at the end of January by BWM, with a delightful little poem about growing up in Australia and having Weet-bix for breakfast.

The new initiative will celebrate Aussies growing up in Australia, urging them to submit their best ‘Raised in Australia’ moment via social media using the hashtag #raisedonweetbix for possible inclusion in a song titled Raised in Australia, to be recorded by the artists.

“Inspiring fans and young Australians to be all they can be is really important to me,” Jade said.

“Weet-Bix is such an iconic brand and I’m thrilled to be working on this project alongside label mates Justice Crew! I can’t wait to see some of the images and lyrics that people submit using #raisedonweetbix!”

Make sure you submit your best moments and check out the adorable poem from the previous initiative here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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