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Reading: Jackie Frank declares Carat Sydney's most stylish
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B&T > Media > Jackie Frank declares Carat Sydney's most stylish
Media

Jackie Frank declares Carat Sydney's most stylish

Staff Writers
Published on: 30th October 2013 at 10:37 AM
Staff Writers
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Carat has been crowned Sydney’s most fashionable agency in a fierce marie claire competition that pitted eight of the city’s media agencies against each other.

The Get Your Fash-On event saw Carat, Ikon, Initiative, MEC, Mediacom, Mindshare, OMD and Universal McCann show off their style IQ in front of marie claire’s editor and publisher, Jackie Frank.

Each agency was tasked with building a team of eight people, including models and stylists, and breathing life into their allocated theme within a 15-minute fashion shoot.

Briefs included a black and white Block-Party and tropical Trop-Fest. Carat and Mediacom made it into final showdown with Carat crowned at the end of the runway.

Mindshare was also recognised, awarded Sydney’s most sociable agency for their standout presence and activity across social media in the lead up to the event and one the night itself.

Frank said the 2013 event was the “most successful yet with each of the eight agencies bringing their fashion-forward fun and flair”.

 “A big congratulations to all agencies who took part. We look forward to bringing the campaign back in 2014.”

Watch the video below for highlights from the night.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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