JWT has launched its first outdoor campaign for West Australia’s RAC, with a billboard on the state’s Forrest Highway.

The campaign shows a resourceful family, complete with the family dog, trying to put their breakdown back-up plan into action.

The billboard, located 100km south of Perth towards Bunbury, will be in place until mid-March.

Mark Harricks, executive creative director at JWT, said: “This is a landmark site on WA’s Forrest Highway, with a history of great creative executions. It’s been a heap of fun for our creatives to be able to play with this iconic space.”