Isaac takes over ANZ account in new PHD role

Isaac takes over ANZ account in new PHD role
SHARE
THIS



PHD has snaffled strategy guru Daniel Isaac from Mediabrands to head up the ANZ account in the Melbourne office, which has won $24m of new business in three months.

Isaac will take on the role of strategy director, replacing global business director Angela Feruglio on the ANZ account, who will now run the non-bank related teams.

Mark Coad, CEO of PHD said, “We are delighted to welcome Daniel to the team. He is a very experienced and highly capable executive who will value-add tremendously to the great work we are producing for ANZ.

“Angela is a great part of our team and has done an amazing job on ANZ. We started looking for a senior executive to run our new client side of the business – and realised we already had one.

“Angela is the best in this market at building new client relationships and driving our PHD approach. We are delighted Angela accepted this role, and we’ve been able to restructure to enable us to bring in someone of Daniel’s caliber.”

Among six recent appointment are Roshani Roberts from ZO as senior account manager, Verity Goold from Starcom Melbourne as account manager and Olga Shchur from Canon (UK) as digital account manager.

Please login with linkedin to comment

Latest News

Woolies Doubles Down On Print Catalogues After Coles Pulls The Plug
  • Media

Woolies Doubles Down On Print Catalogues After Coles Pulls The Plug

Woolworths has no plans to discontinue its printed catalogues, despite rival Coles announcing it would pull its iconic print offering. “We know how important value and specials are to our customers right now,” a Woolworths spokesperson told 7News. “We’ll continue to offer our printed catalogue alongside our digital version for the foreseeable future, so our […]

Tradie Scrubs Up Alright With Inspired Unemployed TVCs For New Body Wash Range Via The Incubator
  • Media

Tradie Scrubs Up Alright With Inspired Unemployed TVCs For New Body Wash Range Via The Incubator

Continuing their collaboration with the Inspired Unemployed, Tradie introduces their new branded Body Wash range via these two 15 second TVCs, featuring bath time with Matt and Jack. “We had a lot of fun coming up with these spots,” says Ben Goodfellow, Tradie founder. “Basically nothing is off limits with these guys­—they just kept injecting their own […]

“Eau De Piss!” Victoria Bitter Unveils New Men’s Fragrance & Apparently It’s Not A Joke Either
  • Marketing

“Eau De Piss!” Victoria Bitter Unveils New Men’s Fragrance & Apparently It’s Not A Joke Either

Fresh from Monday’s news that Australia’s greatest right-arm leg break bowler and womaniser, Shane Warne, had released his own men’s fragrance comes news of a fresh new scent from one of Australia’s most headache-inducing beers, Victoria Bitter. That’s right, Australia’s second biggest selling beer brand, the venerable VB, has distilled its working-class ethos into a […]

by B&T Magazine

B&T Magazine
Bumbles Launches OOH Campaign Featuring Local Influencers
  • Campaigns

Bumbles Launches OOH Campaign Featuring Local Influencers

Bumble, the dating app that empowers women to make the first move, has revealed its latest out of home campaign across Sydney’s CBD. The campaign examines the concept of “dating in 2020”, and includes the Bumble Date profiles of local influencers Brittany Hockley, Josh Heuston, Jamie Zhu and Cynthia Taylu. The creative, which will appear […]

You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Swapping Impressions For Attention: How We Can Fix Online Advertising
  • Technology

Swapping Impressions For Attention: How We Can Fix Online Advertising

It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]

by B&T Magazine

B&T Magazine
Dentsu Qld Boosts Executive Team With New Appointment
  • Advertising

Dentsu Qld Boosts Executive Team With New Appointment

Christ Ernst, Managing Director of DenstuAegis Queensland, has announced the appointment of Toby Shaw as Director of Data & Analytics for iProspect Qld. This latest appointment follows the announcement in June of Cameron Law joining as Strategy Director, Carat Queensland. “Toby is an exceptional talent in the data and analytics field. His experience in establishing […]

Seven Renews Farmer Wants A Wife For 2021
  • Media

Seven Renews Farmer Wants A Wife For 2021

The Seven Network today confirmed the renewal of  tentpole programme Farmer Wants A Wife for its second season on Channel 7 in 2021. The second show to launch under Seven’s content-led growth strategy, Farmer Wants A Wife has delivered big ratings since its premiere, regularly proving to be the most popular entertainment show in Australia on Sunday […]

Genea Fertility Appoints CHE Proximity As Creative & Media Agency
  • Advertising
  • Media

Genea Fertility Appoints CHE Proximity As Creative & Media Agency

Genea Fertility, a leading provider of assisted conception treatment including IVF and egg freezing has appointed CHE Proximity as their lead creative and media agency. The account was awarded after a competitive pitch and includes brand communications through to media planning and buying services. With more than 30 years of experience in the field, Genea […]

The Monkeys Creates Major Audi Australia Q Campaign, With Additional Spot For Victorians
  • Campaigns

The Monkeys Creates Major Audi Australia Q Campaign, With Additional Spot For Victorians

Audi Australia has partnered with The Monkeys, part of Accenture Interactive, to promote its new Audi Q range of SUVs. Set to execute its biggest new model launch in market to date, with 27 models launching this year, Audi tasked The Monkeys to develop ‘Irresistibly Advanced’ an integrated campaign to position the Audi Q range […]

TV Upfronts 2021: What Media Buyers Want & How They’ll Be Buying Differently
  • Media

TV Upfronts 2021: What Media Buyers Want & How They’ll Be Buying Differently

Even before COVID-19 reared its ugly head, the TV market was having a tough go. Throw in a global pandemic and you get a 22.1 per cent ad revenue dive. While not as earth-shattering as some other media companies’ financials amidst the coronavirus, it’s not a pretty picture. The total revenue for the metropolitan free-to-air […]

by B&T Magazine

B&T Magazine
Media Must Cater To Multicultural Australia, Says Punkee’s Tahlia Pritchard
  • Media

Media Must Cater To Multicultural Australia, Says Punkee’s Tahlia Pritchard

With all its unpredictability, this year has shed light on how much needs to change in the media to be on the right side of history, according to Punkee editor Tahlia Pritchard. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]

by B&T Magazine

B&T Magazine
UnLtd Launches #GotchaMelbourne To Support Melbourne Ad Industry
  • Campaigns

UnLtd Launches #GotchaMelbourne To Support Melbourne Ad Industry

UnLtd, the industry’s social purpose organisation has launched an industry connection and mental wellbeing initiative in partnership with Gotcha4Life titled #GotchaMelbourne, to help support our industry in Melbourne during the lockdown. The program will see adlanders outside Victoria committing to weekly check-ins with their Melbourne mates and peers to chat, listen, connect, laugh or share […]

Snickers Roasts Lockdown Life In Witty New Work
  • Campaigns

Snickers Roasts Lockdown Life In Witty New Work

Snickers has again got the laughs right in a new spot that makes fun of our lockdown lives. Out of the US, the ad’s the work of creative agency BBDO New York and carries a similar message to its fabled “you’re not yourself” but this time asking: “Confused? Maybe You Just Need A Snickers.” And […]

by B&T Magazine

B&T Magazine
Brookvale Union Invites Consumers To Attain A ‘State Of Mouth’ In Ad Via Clemenger BBDO Sydney
  • Campaigns

Brookvale Union Invites Consumers To Attain A ‘State Of Mouth’ In Ad Via Clemenger BBDO Sydney

Brookvale Union has launched a new brand campaign establishing their range as the true salvation to lost, unsatisfied and unquenched mouths. Brought to life in an indoctrinating style by South African motion designer Edwin De Swardt, Brookvale Union invites you to ‘transcend via your taste buds’ and attain a Refreshalicious State of Mouth. Executive Creative […]

Billie Eilish Champions Gen Zs In Uplifting New Work For German Telco
  • Campaigns

Billie Eilish Champions Gen Zs In Uplifting New Work For German Telco

Pop culture’s current queen, 18-year-old songstress Billie Eilish, is the face (and voice) of a new campaign championing the often maligned Gen Zs. The two-minute long spot is for German telco firm Deutsche Telekom and defends young people’s apparent screen addictions. Rather than being addicted to scrolling through mindless dross, the ad suggests that the Zs are […]

by B&T Magazine

B&T Magazine
Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]