PHD has snaffled strategy guru Daniel Isaac from Mediabrands to head up the ANZ account in the Melbourne office, which has won $24m of new business in three months.
Isaac will take on the role of strategy director, replacing global business director Angela Feruglio on the ANZ account, who will now run the non-bank related teams.
Mark Coad, CEO of PHD said, “We are delighted to welcome Daniel to the team. He is a very experienced and highly capable executive who will value-add tremendously to the great work we are producing for ANZ.
“Angela is a great part of our team and has done an amazing job on ANZ. We started looking for a senior executive to run our new client side of the business – and realised we already had one.
“Angela is the best in this market at building new client relationships and driving our PHD approach. We are delighted Angela accepted this role, and we’ve been able to restructure to enable us to bring in someone of Daniel’s caliber.”
Among six recent appointment are Roshani Roberts from ZO as senior account manager, Verity Goold from Starcom Melbourne as account manager and Olga Shchur from Canon (UK) as digital account manager.
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