Melbourne’s Metro trains have been decked out in colourful imagery from the Incredible India campaign as the tourism body tries to woo travelers.
The campaign has previously run across TV and print and will now be carried on trains thanks to TorchMotion which offers advertisers 12 panels per train.
Kirsty Dollisson of TorchMotion said: “The vast number of commuters that are reached monthly with this medium compares with advertising exposure through mainstream media. We are reaching people traveling to work and school, as well as recreational commuters going shopping or going out.”
