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Reading: Incredible India hits Melbourne's trains
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B&T > Advertising > Incredible India hits Melbourne's trains
Advertising

Incredible India hits Melbourne's trains

Staff Writers
Published on: 12th February 2013 at 10:52 AM
Staff Writers
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Melbourne’s Metro trains have been decked out in colourful imagery from the Incredible India campaign as the tourism body tries to woo travelers.

The campaign has previously run across TV and print and will now be carried on trains thanks to TorchMotion which offers advertisers 12 panels per train.

Kirsty Dollisson of TorchMotion said: “The vast number of commuters that are reached monthly with this medium compares with advertising exposure through mainstream media. We are reaching people traveling to work and school, as well as recreational commuters going shopping or going out.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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