IdeaWorks, Y&R Group’s retail marketing agency, has won a brand experience project for Singapore-based electrical retailer, Courts.
IdeaWorks has also appointed former chief retail and shopper marketing officer Asia Pacific for Leo Burnett, Christopher Lyons, as its managing director for the Sydney office.
Check out the full updated release below.
IDEAWORKS AUSTRALIA LOOKS TO ASIA FOR TALENT AND GROWTH
Amendment to release from Tuesday 22nd April
Sydney: Y&R Groups’ retail marketing agency, IdeaWorks has been on the hunt for growth and talent and it has found both in Asia.
In a competitive pitch, the specialist agency has just won a major brand experience project for Courts, a Singapore-based electrical retailer.
National Managing Director of IdeaWorks, Phil McDonald said, “Our brand experience team based in Sydney is world class. Winning a competitive pitch for Courts in Singapore proves this. The team will design a new “super-store” concept that will roll out across the region.”
Hot on the heels of this win, IdeaWorks has also appointed ex Tokyo-based Christopher Lyons, former Chief Retail and Shopper Marketing Officer Asia Pacific for Leo Burnett, as managing director of its Sydney office.
McDonald commented, “Being able to attract someone of the strategic and shopper marketing caliber of Christopher is a great win for us and our clients in Sydney.”
Lyons’ retail career spans 18 years, of which 10+ years have been on the client side as a retailer & manufacturer for some of Australia’s most respected international brands. Christopher has led global and regional retail strategy for clients including Samsung, Philip Morris, P&G, Motorola, Nokia, Dell and Michelin. He now returns home after working over 10 years agency-side in Asia, including time in China, India, Singapore and the past three years in Tokyo, Japan.
On the direction that the agency is going in, McDonald added, “We’re seeing real growth in being able to offer our clients true, retail marketing specialists who can work within their business to help them analyse data, uncover growth opportunities and realise the potential of their brands.” McDonald added.
IdeaWorks is set to launch their new strategic direction within the next quarter.
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]