INK bottles Britishness for UKTV

INK bottles Britishness for UKTV

 

‘Great British entertainment’ is at the heart of a new campaign and brand positioning for UKTV.

BBC Worldwide Australasia has unveiled a new TV spot to promote the brand, along with a logo refresh, both created by INK Project.

The spot prominently features the Union Jack – on a dog’s coat, a man’s swimmers, tea cups, towels and a woman’s dress.

Linda Deubel, BBC Worldwide Australasia’s head of marketing for channels and branded services, said: “The brand position ‘Great British entertainment, brought to you by the BBC’ is distinctly British and unequivocally BBC. The team at INK Project understood intrinsically how to bring our vision to life and we’re delighted with the results.

“UKTV’s refreshed identity will resonate with our loyal viewers and drive consideration of the channel with new audiences.”

 

Ken Lambert, founder and creative director at INK, added: “We have essentially bottled Britishness – those quirky, proud, yet self-deprecating and humorous qualities in all successful British brands.”

The campaign has launched on Foxtel in Australia and on Sky in New Zealand. 

http://www.youtube.com/watch?v=a9T1QWUccPQ




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]