Media group Group M has moved into sports sponsorship with the launch of full-service sponsorship and sports rights division, SponsorCom.
The division’s foundation client is Football Federation Australia (FFA).
SponsorCom will be led by former Sports & Entertainment staffer, Rob Smith (pictured), as head of Australian Operations.
John Steedman, GroupM chairman and chief executive, said: The business of sport is expanding rapidly, but not all codes or stakeholders are keeping pace with the changing influences and drivers of the industry – or, importantly, monetising the full value of their assets.”
“SponsorCom will help Australian sporting bodies navigate the often complex world of sponsorship, media rights and related areas through an intelligent advisory service. With his immense experience and considerable commercial acumen, Rob is the perfect person to steer the launch of this new service.”
SponsorCom will operate in all four GroupM media agencies with the aim of rising revenue, profile and financial stability of sporting bodies through the creation of new assets and monetising existing platforms.
FFA’s chief executive David Gallop described the partnership as an “exciting opportunity for football to continue to grow in the competitive sporting landscape”.
Smith, who also has two years experience managing the Australian Rugby Union’s professional plater environment, added: “I am excited to be joining GroupM and heading up SponsorCom, which I believe will deliver an unparalleled offering for sports right holders, individual sports people, traditional and new media broadcasters and, most importantly, brands. SponsorCom will sit at the point where all these parties intersect, providing a unique and exciting platform from which to create value for everyone.”
Meanwhile, football fans have been hit with a new sporting scandal this week with the 10 arrests over Victorian Premier League match fixing.
The arrests were made after the FFA handed details of suspicious betting patterns to the Victorian Police. Gallop has said the FFA will “throw the book” at those involved in the international match fixing scandal, describing it as a “distressing episode” for the sport.
Please login with linkedin to comment
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]