B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Geoffrey rush gives RSPCA campaign a voice
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Geoffrey rush gives RSPCA campaign a voice
Advertising

Geoffrey rush gives RSPCA campaign a voice

Staff Writers
Published on: 28th March 2013 at 10:42 AM
Staff Writers
Share
3 Min Read
SHARE

 

Actor Geoffrey Rush has lent his voice to a new spot for the RSPCA Queensland, by Brisbane agency Engine.

The pro bono campaign features the new positioning line, ‘We’re all creatures great and small’.

Tim Weger, managing director of Engine, said: ““Through our strategy planning process, we uncovered early on that people play an increasingly important role in the mix but this wasn’t being conveyed by the current positioning.  ‘We’re all creatures great and small’ is a small but significant re-engineering of their well-known and loved positioning of “for all creatures great and small’ that gives us a heap of scope creatively as it unfolds across all manner of communications. 

“It also gives permission to the audience to put themselves in the position of an animal in need, which we’ve found is a powerful way of securing much needed support both from individuals and the business community.”

Rush added: "It is a nice little distilled, simple picture book with smart sentiments. It's got a really lovely resonance. I like the whole structure of it and the primal quality going with the images is really beautiful. 

“At the moment everyone's technique seems to smash you over the head with fast editing and a high concept … it's refreshing and interesting to see something where chooks just DO what they do without any other garbage around it.”

And Michael Hornby, RSPCA Queensland’s executive manager, said: “The importance of people having empathy towards animals is the most effective way to prevent cruelty – the commercial has captured this beautifully.

“We’re truly humbled by the support that we’ve received from everyone involved in bringing this new positioning to life, completely pro bono.”

CREDITS:

Agency: Engine Group; managing director: Tim Weger; account director: Sarah Ferguson; co-creative director: Kory McAvoy; co-creative director: Tim Hall; production: Cartel Film Production; producer: Damion Tiernan; director: Gerard Lambkin; production assistant: Nicole Miles; camera assistant: Cameron Clark; key grip: Nick Karam; gaffer:  Glenn Jones; make-up artist: Jane Heta; music composer: Ryan Walsh / SST Workshop; voiceover: Geoffrey Rush; lady: Dorothy Thorsen; man: John Nightingale; post production: The Post Lounge; producers: Celeste Fairlie, Kathryn Hammond; editors: Steve Cooper, Sam Stokes, Brent Kriel; colourist: Jan Degn; online editor: Steve Tedman; sound engineer: James Starnes; media agency: UM Brisbane

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?