B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Felix Baumgartner says being 'risk manager' helped build his brand
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Felix Baumgartner says being 'risk manager' helped build his brand
Marketing

Felix Baumgartner says being 'risk manager' helped build his brand

Staff Writers
Published on: 8th March 2013 at 8:12 AM
Staff Writers
Share
3 Min Read
SHARE

 

Red Bull space jumper Felix Baumgartner has told marketers the secret to his feat was he was being a “risk manager”.

He said one key to getting through the five year’s of preparation for the event was to “never look at the big picture, always break it down and look forward to the next test”.

The Austrian made history last year when he broke the speed of sound after freefalling from a capsule at 130,000 feet, on the edge of space, in a stunt which earned Red Bull an international audience of more than one billion people.

He told an audience at a session about bravery at the Adobe Summit conference: “When I started as a base jumper I never liked the idea of being an adrenaline junky, my concept was always to be a risk manager.

“I realise to realise my ambition and make it come true I need to find the right people to finally become successful.

“Of course stepping out of a capsule at 130,000 feet is dangerous, but the key is to prepare yourself, make sure you don’t have a lot of risk, and go for it.”

He said he had to “earn the trust” of the company which made the suit he used, after they initially refused to sell it to the team because of the risks associated with the attempt.

In terms of marketing his brand he said the risk manager image has helped him partner with big brands, and said Red Bull were “extremely happy” with the return on investment in the Stratos project because “we were leaning well out of the window”.

“We always knew this was going to be big, but we never thought it was going to be that big, with so many people watching live on TV.”

He admitted the record set for the number of live streams of the jump was “never expected” by the team, but was a “nice add on”.

On jumping out of the capsule he quipped: “It’s one step forward and the rest is easy”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?