Farmers Union shouts iced coffees

Farmers Union shouts iced coffees

Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.

“As a traditional Australian brand for the blue-collar bloke, Farmers Union Iced Coffee is championing that time-honoured traditional Australian value – the shout,” Lion said.

The ‘Shout a mate from another state’ promotion is giving away 40,000 cartons of the drink through a Facebook microsite and pocket vouchers. It will be supported by TV and online.

Credits: client Lion, creative AJF Partnership, digital Amnesia Razorfish

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