Farmers Union shouts iced coffees

Published on: 11th February 2013 at 10:53 AM

Staff Writers

1 Min Read

Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.

“As a traditional Australian brand for the blue-collar bloke, Farmers Union Iced Coffee is championing that time-honoured traditional Australian value – the shout,” Lion said.

The ‘Shout a mate from another state’ promotion is giving away 40,000 cartons of the drink through a Facebook microsite and pocket vouchers. It will be supported by TV and online.

Credits: client Lion, creative AJF Partnership, digital Amnesia Razorfish

http://www.youtube.com/watch?v=ZoYNHyQXkH0#t=0s

Credits: clien Lion, creative AJF Partnership, digital Amnesia Razorfish

By Staff Writers

Follow:

Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.