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Reading: Fanta taps up Gorilla Nation for youth-based promotion
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B&T > Advertising > Fanta taps up Gorilla Nation for youth-based promotion
Advertising

Fanta taps up Gorilla Nation for youth-based promotion

Staff Writers
Published on: 5th December 2012 at 12:36 PM
Staff Writers
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Fanta has tapped up Gorilla Nation’s youth-based division Youthology to help drive awareness among teenagers to create a new campaign called ‘Unbottle the fun’ with multiple layers including an augmented reality game.

The ad is running through websites Teenspot, NinjaKiwi, Ocean Up, and SugarScape with a Fanta-branded arrival page, featuring a ‘Funstigator’ banner which when rolled over prompts them to set up their webcam.

Once it is done fruit drops start to appear on the screen, and they gain points by using their hands to ‘swipe’ the fruit to increase their score on the Flavour-meter.

They then get the option to see a video, and click through to the Fanta Facebook page, and if they do not have a webcam the trailer starts playing anyway.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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