Fanta taps up Gorilla Nation for youth-based promotion
Fanta has tapped up Gorilla Nation’s youth-based division Youthology to help drive awareness among teenagers to create a new campaign called ‘Unbottle the fun’ with multiple layers including an augmented reality game.
The ad is running through websites Teenspot, NinjaKiwi, Ocean Up, and SugarScape with a Fanta-branded arrival page, featuring a ‘Funstigator’ banner which when rolled over prompts them to set up their webcam.
Once it is done fruit drops start to appear on the screen, and they gain points by using their hands to ‘swipe’ the fruit to increase their score on the Flavour-meter.
They then get the option to see a video, and click through to the Fanta Facebook page, and if they do not have a webcam the trailer starts playing anyway.
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