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Reading: Experiential marketer of the year…a Sydney bus driver
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B&T > Uncategorised > Experiential marketer of the year…a Sydney bus driver
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Experiential marketer of the year…a Sydney bus driver

Staff Writers
Published on: 11th December 2012 at 1:29 PM
Staff Writers
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The last thing The Networker was expecting as he wearily waited for the bus first-thing this morning was for said bus to be decked out like Santa’s grotto.

It took him a moment to realise he wasn’t still drunk from last night’s agency shenanigans, as the rest of the commuters gazed in awe and snapped some pictures of the festive treat.

What it certainly did is get people talking, and improved a drab Tuesday morning into something that amazed and delighted.

If there was an award for experiential activation of the year it would probably go to the driver, who had even hung his Christmas cards along the bus, and put his Christmas tree up.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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