Ten’s fast-tracking of American Idol appears to be paying off, growing its audience slightly to 545,000 ad 15th spot in the total people ratings, still dominated by news and tennis.
The show, featuring Aussie judge Keith Urban, was also second in the key 18-49 and 16-39 demographics of Ten’s younger audience.
However, it could not match Seven’s coverage of the Australian Open , as Novak Djokovic swept past David Ferrer with 1.047m watching, and was also behind ABC1’s QI repeat (750,000), and Nine’s double helping of The Big Bang Theory (628,000 and 602,000), and Miss Congeniality.
Seven News won the night (1.152m), Nine News was second (1.116m), with ABC News fifth (912,000) and Ten News at Five tenth (666,000) in total people.
It means Seven won total network share again, with 32.6%, Nine second on 23.8%, ten third on 19.8% and ABC fourth on 16.8%.
Please login with linkedin to comment
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]